What are the key qualities a good report must possess?

A good report must possess qualities that ensure it effectively communicates the necessary information to its intended audience. Being clear, concise, and complete allows the reader to quickly grasp the essential details without being overwhelmed by unnecessary information.

Clarity is crucial because it helps eliminate ambiguity, ensuring that the report's message is easily understood. Conciseness is equally important, as it allows the report to present information in a straightforward manner, respecting the reader's time while still conveying all necessary insights. Completeness guarantees that all relevant facts are included, providing a comprehensive view of the subject matter, which is vital for making informed decisions based on the report.

In contrast, reports that are detailed, lengthy, and formal may lose the reader's interest or obscure the main points. Technical, complex, and informal reports can confuse audiences, leading to misinterpretations. Reports that are compelling, dramatic, and narrative may engage readers emotionally but may not serve the primary purpose of delivering factual information clearly and efficiently. This combination of clarity, conciseness, and completeness ensures that the report fulfills its role effectively and can be easily utilized by those who need to act on its information.